Chennai: TVS Automobile Solutions (TVS ASL), owner of the myTVS automotive aftermarket brand and part of the $3 billion TVS Mobility Group, has raised ₹425 crore in a Series D funding round led by CE-Invests, the strategic investment arm of UAE-based Crescent Enterprises.
The investment is aimed at supporting myTVS’ next phase of growth in India and exploring opportunities to replicate its technology-led and scalable platform model across the Middle East and North Africa (MENA).
The partnership will enable myTVS to accelerate investments in artificial intelligence (AI) and technology while supporting its near-term business growth target of 25–35%.
The company also plans to build the capabilities and scale required for eventual public-market readiness.
Series D Funding
The ₹425 crore Series D round led by CE-Invests reflects the strategic investor’s interest in the technology-led and scalable platform model developed by myTVS in India.
Over the years, myTVS has built an integrated automotive aftermarket platform combining digital capabilities with a physical service network.
The platform has established itself as a preferred partner to original equipment manufacturers (OEMs) and electric vehicle (EV) manufacturers in India.
The platform enables customers and fleet operators to access a broad range of vehicle service and maintenance solutions through its combination of physical network capabilities and digital interventions.
myTVS Targets 25–35% Near-Term Growth
myTVS achieved EBITDA breakeven in FY26 and expects its business to grow by approximately 25–35% in the near term.
The company is accelerating investments in AI and technology to support this growth, strengthen the scalability of its platform and build capabilities for its next phase of expansion.
The latest investment will support myTVS’ continued growth in India while also enabling the company to take its technology-led model into international markets.
The partnership will initially focus on opportunities across the MENA region, where the companies see potential to adapt and scale myTVS’ technology and capabilities for mobility and fleet businesses.
MENA Expansion
For CE-Invests, the partnership provides an opportunity to leverage myTVS’ established technology platform and automotive aftermarket capabilities in the Middle East, where there is significant potential for technology-led mobility solutions.
For myTVS, CE-Invests brings regional market understanding and business networks that can support the identification and development of new opportunities across MENA.
The partnership is expected to support myTVS in scaling its operations in India and the MENA region while continuing its profitable growth.
myTVS Funding History
Before the latest Series D round, myTVS had raised approximately ₹690 crore. This included ₹203 crore from Lingotto (Exor) in 2022 and ₹487 crore from Castrol in 2023.
Commenting on the partnership, Badr Jafar, CEO of Crescent Enterprises, said, “Built over generations of trade, enterprise and human connection, the UAE–India relationship is becoming ever more important – not only to both countries, but to economic growth across MENA, Asia and beyond,”
“The strongest economic corridors carry more than capital: they move technology, ideas and operating expertise in both directions. When India’s scale, talent and innovation connect with the UAE’s capital, infrastructure and regional reach, each market becomes a platform for the other’s growth.
That reciprocal model creates value far beyond either country and reflects principles that have long shaped Crescent Enterprises’ investment and partnership strategy.”
R. Dinesh, Director, TVS Automobile Solutions Ltd., said, “We are delighted to have CE-Invests as an investor. myTVS has scaled up its technology-led services and parts platform to serve the end customer directly and by working with various corporate partners and vehicle manufacturers in India.
This investment is a further proof that this technology-led platform is capable of delivering a similar experience in other markets.”
“This will further enable the company to scale up its operations in India and the MENA region and continue to maintain its profitable growth. This partnership will only further increase its rate of growth, and CE Invests is the perfect partner for the Middle East.”
Tushar Singhvi, Deputy CEO and Head of Investments at Crescent Enterprises, said, “myTVS has demonstrated that an integrated, technology-enabled platform can bring meaningful improvements in service quality, transparency and vehicle uptime at scale.”
“This investment fits squarely with CE-Invests’ strategy of backing established, well-governed businesses with strong fundamentals, proven operating models and the potential to expand across the MENA–Asia corridor.
Alongside capital, we will bring market insight, commercial relationships and regional execution support to help myTVS establish a strong UAE presence and grow across MENA.”
myTVS Offers Integrated Automotive Aftermarket Solutions
myTVS is an integrated, multi-brand automotive aftermarket platform combining digital capabilities with a physical service network to provide end-to-end, cost-effective vehicle service and maintenance solutions.
The myTVS platform offers automotive aftermarket solutions across vehicle repair and maintenance, parts, accessories, tyres, batteries, insurance and on-demand roadside assistance.
Its technology platform allows customers and fleet operators to access integrated vehicle service and maintenance solutions through a combination of physical network capabilities and digital interventions.
NAFA SF Advises on myTVS Capital Raise
NAFA Sustainable Finance (NAFA SF) acted as the financial advisor to TVS Automobile Solutions on the capital raise. It conceptualized, structured and provided end-to-end advisory for the transaction.
Ameya Prabhu, CEO, NAFA Group and Director, NAFA SF, said, “We are pleased to have advised TVS Automobile Solutions on this strategic capital raise and to have facilitated the partnership with CE-Invests.
We believe this provides a strong platform for myTVS to accelerate its growth in India while exploring opportunities for expansion in the MENA region.”
“We congratulate both teams on the successful transaction and look forward to seeing the partnership create significant value in the years ahead.”
Jyothi Sagar Associates acted as the legal advisor on the transaction.
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